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They want advanced services that let them download and play songs and videos, send text messages, conference with colleagues and friends, and exchange pictures or videos on whichever device they are using. Now, mobile end users worldwide are showing a growing interest in mobile TV. In fact, the European Commission estimates that mobile TV could be a market of up to €20 billion by 2011, reaching approximately 500 million customers worldwide. 2 Alcatel-Lucent Unlimited Mobile TV Solution Where it is available, mobile TV has been successfully deployed on existing cellular infrastructures in point-to point mode. But this approach is not designed to deliver the same content to many users at the same time. It prevents mass-market deployment and, due to potential congestion, does not allow mobile service providers to deliver the high quality of experience end users demand. To go beyond point-to-point offerings and provide mass access to mainstream TV channels on mobile, service providers must deploy dedicated mobile broadcast networks that are complementary to existing cellular networks. But the design of these net works may be expensive and risky. Alcatel-Lucent minimizes the expense and risk of mobile TV deployment with a mass market solution that addresses the expectations of con sumers, television broadcasters and mobile operators. Simplify the Delivery of Mass Market Mobile TV The Alcatel-Lucent Unlimited Mobile TV solution simplifies the delivery of mass market mobile TV. It’s a complete, turnkey solution that allows you to present end-users with a truly diversified Mobile TV offer based on a mix of mainstream broad cast channels and an unlimited num ber of specialty unicast channels. The mix of broadcast and unicast services, combined with interactive capabilities made possible by AlcatelLucent’s content management and service platform, can improve cus tomer retention and drive higher mobile service revenues. And, the Alcatel-Lucent Unlimited Mobile TV solution delivers service to your whole market because it is designed to provide exceptional indoor cover age and service availability throughout a whole country or region. The result is a mass-market mobile TV option tailored to deliver an unlim ited number of TV channels, to an unlimited mobile audience with unlimited coverage. Leverage the Experience of a Trusted Partner With the Alcatel-Lucent Unlimited Mobile TV solution, you leverage Alcatel-Lucent’s experience and expertise delivering mobile video and TV services around the world. As your trusted mobile TV partner, Alcatel-Lucent helps you design, develop, deploy and operate an effective mobile TV solution opti mized specifically for your environ ment. Alcatel-Lucent’s partnership approach helps you: • Select the technology that fits you best • Initiate an efficient mobile TV business • Deploy and operate an unlimited mobile TV service Alcatel-Lucent Unlimited Mobile TV Solution 3 4 Alcatel-Lucent Unlimited Mobile TV Solution Alcatel-Lucent has addressed these and other technology challenges with the Unlimited Mobile TV solution. This solution makes optimal use of existing network investments and resources and combines them with the best technical capabilities of various technologies and spectrum options to deliver a complete endto- end solution designed to be easily adapted to your needs. To deploy and integrate a mobile broad cast overlay with your network for a truly mass-market mobile TV offering optimized for your market you must addre ss many challenges: • What spectrum is required? • Which standard is most appropriate? • How can you achieve your target coverage? • Can you reuse your existing assets? • What is the best way to combine services? CHIPSETS TERMINALS SPACE SEGMENT 2G/3G E2E SOLUTION INTEGRATION, BUILD AND OPERATE ENABLINGAPPLICATION AND SERVICE O&M SYSTEM ARCHITECTURE, DESIGN AND OPTIMIZATION (Incl. Bcast Head-End) MICROWAVE BACKHAULING SERVICE DELIVERY PLATFORM AD AND CONTENT AGGREGATION TRANSMITTERS (Integration in legacy networks) Select the Technology that Fits You Best Figure 1. Alcatel-Lucent Unlimited Mobile TV Solution with DVB-H/-SH Unicast and Broadcast: Complementary for Unlimited Mobile TV Unicast is communication between a single sender and a single receiver over a network. An earlier term, point-to-point communication, is similar in meaning to unicast. Typically, current 3G networks are unicast, which means that there are as many mobile TV signals as there are number of viewers simultane ously watching a given program. By contrast, broadcast is commu nication from one sender to all potential receivers in a given area/region. CHIPSETS TERMINALS SPACE SEGMENT 2G/3G E2E SOLUTION INTEGRATION, BUILD AND OPERATE ENABLINGAPPLICATION AND SERVICE O&M SYSTEM ARCHITECTURE, DESIGN AND OPTIMIZATION (Incl. Bcast Head-End) MICROWAVE BACKHAULING SERVICE DELIVERY PLATFORM AD AND CONTENT AGGREGATION TRANSMITTERS (Integration in legacy networks) Select the Technology that Fits You Best Fig...