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Purchasing a vehicle is an emotional decision for consumers. Lighting displays can help showcase the outward appeal of an automobile, but moreimportantly, lighting can evoke the feeling of comfort for customers craving luxury, the rush of wind for an individual longing for the freedom of asporty convertible or portray ironclad safety for the family desiring protection for their loved ones. Regardless of the emotions you would like to stir, Cooper Lighting’s team of application experts have over 50 years of experience turning customer vision into reality. Whether the project calls forstraight-forward illuminance calculations or state-of-the-art three dimensional renderings, Cooper Lighting can provide the supporting documentationnecessary to complete your next automotive dealership project. OUTDOOR SITE LIGHTING Exterior site lighting provides the first impression of an automotive dealership and is an outward expression of image. During daytime hours, the formof the exterior site light should compliment dealership architecture and tie to dealership branding. For evening operation, properly designed site lighting entices customers, attracting business to the dealership. When developing site lighting configurations careful consideration should be given to surrounding establishments, the image you would like to portray to customers and the impact the lighting system will have on operating costs. CONSIDER YOUR LOCATION When selecting the proper light levels for your next dealership project, first determine how much visual competition is created by adjoining properties. The human eye is drawn to the brightest area in its field of view. In order to capture consumer attention, site lighting illuminance levels should be atleast comparable with that of neighboring establishments without being over-illuminated. If neighboring property is yet to be developed, review whattype of future growth is currently in the zoning documentation. Note IESNA competition levels associated with these common development types. Neighboring Development IESNA Competition Level Auto Mall/Auto City High-EnhancedService Stations/Convenience Store Medium-High Large National Retailers Medium Small Retail Centers Low Horizontal The Illuminating Engineering Society of North America [IESNA] characterizes surrounding ambientenvironments as high, medium or low competition areas. Based on this competition level, anaverage maintained illuminance target and a maximum allowable uniformity level arerecommended for each section of an automotive dealership. High Competition Medium Competition Low Competition UniformityArea to Illuminate Maintained Level [fc] Maintained Level [fc] Maintained Level [fc] [Max.Min.] Parking and Circulation [Non-Merchandising Area] 10 7 5 10:1 General Merchandise [Main Automotive Display Lot] 50 30 20 5:1 Featured Displays [Front Row and Display Stands] 75 50 35 3:1 Exterior lighting requirements continue to grow more stringent. Many states and municipalities have adopted legislation that impacts lighting designapplications. For areas requiring dark sky friendly solutions, full cutoff flat glass optical assemblies provide focused illumination with zero uplight andminimal high angle light while retaining superior uniformity. When strict spill light control is mandated, house-side shields and application-specificoptical assemblies keep light on task. Whether the goal of your site lighting design is safety, general ambiance or highlighting feature displays, CooperLighting offers application-specific optical solutions that provide the highest level of photometric performance and control. OUTDOOR SITE LIGHTING THAT HEIGHTENS CONSUMER AWARENESS. MCGRAW-EDISON [Talon] MCGRAW-EDISON [Galleria Square] MCGRAW-EDISON [Galleria Round] MCGRAW-EDISON [CLM] MCGRAW-EDISON [Landau] INVUE [Icon] CONSIDER YOUR IMAGE Site lighting provides a means of navigation through the exterior merchandising area and rounds out the overall aesthetic appeal of the automotivedealership. Whether your style calls for the simple elegance of a square housing or the fluid appeal of a rounded architectural luminaire, CooperLighting is a recognized site lighting leader offering a variety of fixture forms to compliment any architectural motif. Site lighting luminaires can be further tied to dealership colors or branding through a fullline of architectural finish options and available custom color striping on select products. STANDARD ARCHITECTURAL FINISHES BK AP BZ WH DP GM Black Grey Bronze White Dark Platinum Graphite Metallic OPTIONAL STRIPED REVEAL COLORS [Galleria Only] CSS CSWCSG CSDCSYCSR CSB Red Blue Yellow Green Gold Silver White Customers are more likely to enter a dealership and remain on the premises when the lighting creates acomfortable environment. Accel Optics, Cooper Lighting’s family of automotive reflector solutions, specialize in focused front row product displays that engage the customer, general merchandise lightingthat creates an inviting dealersh...